--- title: Relequint | B2B Inbound Marketing Strategy Blog | Account-Based Marketing description: Account-Based Marketing | Relequint's Inbound Brand Blog focuses on providing relevant content marketing thought leadership anticipating the needs of senior marketing professionals in healthcare, technology and manufacturing industries. --- ## [Should You Automate Your Account-Based Marketing (ABM) Strategy?](https://relequint.com/blog/account-based-marketing-automation) By [Ran Mullins](https://relequint.com/blog/author/ran-mullins) ABM strategies work particularly well for B2B technology companies because they focus on relationship-building and customization. [Read More](https://relequint.com/blog/account-based-marketing-automation) ## [The B2B Tech Marketer's Guide to Account-Based Marketing (ABM)](https://relequint.com/blog/b2b-tech-guide-to-account-based-marketing) By [Ran Mullins](https://relequint.com/blog/author/ran-mullins) For a more targeted approach, B2B tech marketers can supplement their inbound strategies with account-based marketing. [Read More](https://relequint.com/blog/b2b-tech-guide-to-account-based-marketing) ## [Why Account-Based Marketing and Inbound Marketing Are the Perfect Team](https://relequint.com/blog/why-accont-based-marketing-and-inbound-marketing-are-the-perfect-team) By [Ran Mullins](https://relequint.com/blog/author/ran-mullins) While account-based marketing and inbound marketing are quite different, when done right, they can complement each other perfectly. [Read More](https://relequint.com/blog/why-accont-based-marketing-and-inbound-marketing-are-the-perfect-team) [All posts](https://relequint.com/blog/all) [![LOGO_RELEQUINT_REVERSED-1](https://relequint.com/hs-fs/hubfs/LOGO_RELEQUINT_REVERSED-1.png?width=300&height=108&name=LOGO_RELEQUINT_REVERSED-1.png "LOGO_RELEQUINT_REVERSED-1")](https://relequint.com) **ABOUT RELEQUINT ** Drawing on many years of experience working with top global B2B companies across a variety of industries, Relequint works closely with our clients to achieve measurable business results with our brand strategies. 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Our team includes a number of seasoned experts spanning many facets of marketing, including: brand strategy; digital marketing strategy; inbound content marketing;  marketing automation and CRM integrations; marketing analytics; website design and development, and much more. 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