Intro
B2B Marketers in Healthcare, Manufacturing and Tech: Maximizing ROI?
Turn your spend on SEO/PPC into sales qualified lead conversions. Through an integrated content marketing and paid media strategy we can make this happen.
Intro
B2B Marketers in Healthcare, Manufacturing and Tech: Maximizing ROI?
Turn your spend on SEO/PPC into sales qualified lead conversions. Through an integrated content marketing and paid media strategy we can make this happen.
GROW 2018
GROW 2018
CONTENT IN CONTEXT
MEET YOUR CUSTOMERS WHERE THEY ARE
Inbound marketing works so well that it’s created a problem: content overload. As more and more companies get into the content marketing game, there’s a staggering number of web pages, blog posts, photo galleries, videos, slide decks and more available online. It’s no longer enough to simply put your content out — now, you need to add context marketing to the mix.
Download Content in Context to learn about:
- How to strengthen your B2B funnel with context
- Your B2B context marketing checklist
- How to use paid campaigns to amplify context
- Examples of contextual marketing in action
- How to put context to work for you
PSYCHOGRAPHIC WELLNESS
PULL Q2: The Healthcare issue
Our second issue of Pull, Relequint’s journal for driving B2B growth, is devoted to our healthcare clients: a cloud-based patient behavior change platform, a new meal replacement option for bariatric patients and a premier senior living organization. While these clients are very different, our approach to each was the same: to use a comprehensive inbound marketing strategy to drive traffic, conversions and sales.
Download Pull: The Healthcare Issue to learn about:
- How we built a brand, website and digital strategy for an innovative patient behavior change platform
- Our B2B2C brand strategy and digital strategy for a revolutionary new meal replacement product
- How we helped an established group of senior living communities stand out with a new website and remarkable content
- The future of medical device marketing
Are You Ready to GROW in 2018?
Looking back at 2017, as B2B marketers, our challenges have increased. Competition continues to grow and business decision-makers are ignoring marketing messages now more than ever. Significant changes must take place in the execution of our campaigns if we are to be successful.
With Grow we’ll focus each issue annually on what B2B digital marketing and sales pros face in regards to Traffic, Leads, Revenue and ROI.
Inbound Marketing
INBOUND MARKETING: DIGITAL STRATEGY + BRAND STRATEGY
The Relequint Approach
The reason so many businesses are shifting digital marketing spend to inbound marketing today is that it achieves trackable results within a framework that is easy to understand. Today’s B2B marketers have come to expect relevant content and experiences both online and offline.
Inbound Marketing
INBOUND MARKETING: DIGITAL STRATEGY + BRAND STRATEGY
The Relequint Approach
The reason so many businesses are shifting digital marketing spend to inbound marketing today is that it achieves trackable results within a framework that is easy to understand. Today’s B2B marketers have come to expect relevant content and experiences both online and offline.
Relequint Blog
Thoughtful leadership on brand strategy within inbound marketing campaigns
Brand Mantra Workshops
BRAND STRATEGY:
Brand Mantra Workshops
Each group of workshop participants is a community. Relequint stays focused on creating brand communities that understand your industry, your business and your research goals.
Brand Mantra Workshops
BRAND STRATEGY:
Brand Mantra Workshops
Each group of workshop participants is a community. Relequint stays focused on creating brand communities that understand your industry, your business and your research goals.
BRAND INSIGHT
Identify the Essence, Character & Identity of Your Brand
Realize and celebrate your brand's unique and compelling story. Involve key decision makers and stakeholders aligned around your brand. Each workshop is interactive, engaging and recognizes contributions from all, assuring everyone will leave the sessions with a clear understanding of the brand mission.
Midsize Enterprise Marketing Guide
Midsize Enterprise Marketing Guide
MIDSIZE ENTERPRISE
MARKETING GUIDE for B2B manufacturing, healthcare and technology companies
B2B Companies at $100 million to $500 million in revenue often find it difficult to scale and believe they have plateaued. Few in the small to midsize enterprise have experience with inbound marketing. Many are focusing their efforts on digital marketing using SEO or PPC to drive traffic, but without a solid plan for conversion or identifying sales qualified leads. This guide is designed for executives (CEOs, CMOs, VPs, Directors) and sales and marketing leaders of a small to midsize enterprise and experienced consultants.
Inbound Brand - HOME
Inbound Brand - HOME
INBOUND BRAND
By Ran Mullins
Every brand is seeking to represent the most relevant solution in their market. Relequint represents quintessential relevance for our client brands. Content marketing is a pull marketing approach that is most effective when applying inbound marketing principles. A company's brand can often get lost in the process. How do you remain relevant in your prospect's mind while also satisfying Google's definition of relevance?
