Approach — The Relequint Process — Marketing Automation
Growth Catalyst Framework™
Data-driven marketing that provides actionable insights and then turns those actions into marketing automation.
Marketing automation isn't rocket science,
but it is growth science.
Relequint’s Growth Catalyst Framework™
The reason so many businesses are shifting digital marketing spend to inbound marketing today is that it achieves trackable results within a framework that is easy to understand. Starting with your buyer persona from your ideal customer profile (ICP), we begin to get into the mind of your customer. This means we concern ourselves not only with what demographic they fit or title they hold, but with their pains, weaknesses, triumphs, and simple wins. We need to learn what makes them tick so that we can learn what turns them on and off.
The customers you want
Relequint focuses on creating content for the customers you want through data, research, SEO, blogs, lead nurturing emails, and social media. In turn, this content increases the number of sales qualified lead conversions from organic search to grow your business and online engagement. We confirm what works and what doesn’t in your prospect communities using analytics to identify successful lead conversion, and then change and adapt the process into a consistent return on investment by implementing them as new inbound workflows and formulas. Relequint recognizes the importance of maintaining brand integrity throughout the content marketing process.
THE CUSTOMER JOURNEY
Once we are creating content for your Ideal Customer Profile (ICP) within the buyer's journey, we begin to see their methods of research and depth of understanding. It may be easier to think of this journey as the sales funnel. At the top-of-the-funnel (TOFU), we provide them with very low risk offers to get the information we are looking for. We may provide a call-to-action for a whitepaper download requesting only their name and email address.
As they research and give a name to their problem, they begin to enter into the middle-of-the-funnel (MOFU). This is the stage where they are considering the various ways of solving their problem. The research at this phase is used to further qualify them as a prospect and tell us whether they are tracking with our buyer persona.
Once they reach the bottom-of-the-funnel (BOFU), they have usually learned a great deal about their problem and they are ready to choose the best fit for solving their problem. The calls-to-action here are tailored to this thinking as we further qualify their needs aligned with our offerings. They are typically ready to talk to someone, see a demo, take a tour, and ask some questions specific to their version of the problem.