Services — Overview — Capabilities
From Inbound Marketing Retainer Packages to new websites, updated messaging, and stand-alone email campaigns and webinars, we focus on achieving sales qualified leads.
Strategic Growth Retainers designed to for annual campaign schedules and multiple personas.
Some projects fall out of scope of our retainers and require an independent estimate based on complexity.
Website support maintenance contracts are available for on-going retainer clients then need help outside of marketing campaigns.
The reason so many businesses are shifting digital marketing spend to inbound marketing today is that it achieves trackable results within a framework that is easy to understand. Starting with your buyer persona, we begin to get into the mind of your customer. That means we concern ourselves not only with what demographic they fit or title they hold, but also with their pains, weaknesses, triumphs, and simple wins. We need to learn what makes them tick so we can learn what turns them on and off.
MARKETING AUTOMATION PLATFORMS
Using HubSpot, Pardot, and Marketo: Once we are creating content for your customer within the buyer's journey, we begin to see their methods of research and depth of understanding. It may be easier to think of this journey as the sales funnel. At the top-of-the-funnel (TOFU), we provide them with very low-risk offers to get the information we are looking for. We may provide a call-to-action for a whitepaper download requesting only their name and email address.
As they research and give a name to their problem, they begin to enter the middle-of-the-funnel (MOFU). This is the stage where they are considering the various ways of solving their problem. The research at this phase is used to further qualify them as a prospect and tell us whether they are tracking with our buyer persona.
Once they reach the bottom-of-the-funnel (BOFU), the customer has usually learned a great deal about their problem and is ready to choose the best-fitting solution. The calls-to-action here are tailored to this thinking as we further qualify their needs aligned with our offerings. Customers at this stage are typically ready to talk to someone, see a demo, take a tour, and ask some questions specific to their version of the problem.
Relequint focuses on creating content for the customers you want through research, blog marketing, and social media; increasing the number of sales qualified lead conversions to grow your business and online engagement; confirming what works and what doesn’t in your social communities using analytics to identify successful lead conversion; and then changing and adapting the process into a consistent return on investment by implementing them as new inbound workflows and formulas. Relequint recognizes the importance of maintaining brand integrity throughout the content marketing process.
At first glance, it may seem like account-based marketing and inbound marketing are complete opposites. Inbound involves casting a strategic net to bring in as many qualified leads as possible where ABM is, in short, pursuing specific companies individually and from a variety of angles. While the two strategies are quite different, when done right, they can complement each other perfectly.
Relequint focuses on unifying your inbound and ABM strategies to attract new prospects and land high-revenue accounts. By applying your buyer persona to individuals at target companies, we generate engaging content that nurtures the lead until they are ready for a pitch or sale.
Inbound content allows customers to find you — rather than the other way around. Sometimes, though, you may need to be the one to start the conversation. Whether you need help recruiting individuals for a new HR initiative or contacting the press for PR or guest articles, Relequint will help you efficiently execute your outbound campaigns.
B2B BRAND STRATEGY
Relequint solves your mission critical B2B brand challenges in a compelling manner uniquely tailored to your brand’s core essence. Through thoughtful and unique brand strategy to skillful and effective design execution Relequint helps ensure you’re realizing your brand’s full potential. By identifying opportunities to extend your brand's reach into new markets and segments we determine how your brand impacts customer behavior in a given category. We develop and execute corporate brand renewal programs, branding workshops, retreats and more.
How you speak about the business influences how customers perceive your company. From the language on your website to blogs and emails, it’s vital that all your communications reflect your brand’s values. Of course, identifying these values is sometimes easier said than done. Relequint has years of experience helping B2B companies — from start-ups to established brands — evaluate their mission and positioning statement, define their brand’s tone, and create a cohesive messaging strategy that facilitates growth.
Like growth messaging, website design plays a crucial role in how customers experience and interact with your brand. At Relequint, we focus on optimizing your website to create a high-quality user experience that not only helps visitors find the content they’re looking for but also keeps them on the site longer. From carefully architecting your site map to developing SEO-driven copy and eye-catching graphics, we help you get the most out of your digital presence.
Custom Publishing combines all content channels under one branded hub.
Content Hubs include blogs, podcasts, webinars, whitepapers, guides, tipsheets, videos, and more.