If you’re one of the 45 percent of B2B companies not yet using some form of marketing automation, it’s time to think about utilizing it.

On a deeper level, lead-nurturing tactics are about building genuine relationships with leads.

When creating new calls-to-action or revisiting your strategy for them, take care to address these four key principles.

Move leads further along the buyer’s journey with effective landing pages.

Email is incredibly effective at boosting conversion rates further down the funnel.

Personas are often a work in progress. When mistakes happen, it’s not an indictment of failure — just an opportunity to improve.

PPC has an important place as a component in inbound marketing.

You don’t become a thought leader by endlessly shouting into the void.

The goal for everyone in the company is strengthening and support your company’s role in the buyer’s journey from lead to prospect to sale to loyal customer.

Decision-stage content focuses on assurance and setting up a long, fruitful partnership between your company and the prospect.