As a manufacturer, you can’t ignore the inbound marketing elements of lead nurturing and customer retention.

You can’t be psychic, but with the help of proper engagement and analytics, you can get pretty close to it.

The name of the game is nurturing these leads, which implies having patience and applying a gentle touch to your email marketing efforts.

Digital marketing is a constant fight for attention in a venue that encourages short attention spans.

People are greatly encouraged by a brand willing to take the time to respond to them.

By keeping your branding based in human wants and needs, you can place your inbound brand firmly in a prospect’s mind and stay there.

With inbound marketing, coming from an honest place will get you noticed and endear your brand to those who encounter your content.

In this modern age, people don’t want to feel like they’re being sold to.

Just like a real human, your brand voice is most effective when you use nuances and different tones for differing situations, but remains true to itself.

Integral to the inbound process is a constant cycle of improvement that comes from gleaning actionable insights from your content’s performance.