To track, analyze and understand effective marketing KPIs, MarTech can provide the consistency and the tools needed to view and improve performance.

If you’re wondering why your marketing strategy isn’t contributing to a higher ROI, read on.

Find out 7 B2B KPIs that marketing and sales teams should track together to meet the highly sought-after marketing-sales alignment.

Want to meet your KPIs but can’t seem to? Read more to learn about the top six reasons why B2B tech companies often miss the mark.

To optimize business for success, we must: A) identify the touchpoint(s) that led to a sale and B) decide how much weight each receives.

HubSpot's reporting tools make measuring the right B2B marketing KPIs consistently easy.

Learn how to track and calculate ROI and establish benchmarks that drive sales qualified leads and B2B success.

Without a clear line between marketing and revenue, it's impossible to justify your marketing budget, let alone continue spending to reach your audience.

To succeed in B2B technology, the marketing team must deliver a steady stream of high-quality leads to sales.

Your website is your home base, so the amount of traffic it receives and what happens once your visitors arrive is critical to B2B marketing success.