With over 75,000 customers across 120 countries worldwide, Hubspot has established itself as a leading marketing and customer relationship management tool.
Its founders, Brian Halligan and Dharmesh Shah, popularized inbound — a concept that revolutionized and set the tone for the age of digital marketing. While their efforts succeeded in placing HubSpot at the center of many inbound marketing strategies for small to medium businesses, it was later that B2B enterprises realized their potential and embraced inbound marketing methods in their marketing campaigns.
Despite the increased popularity and success of HubSpot in B2B companies, many of its enterprise features are still underutilized or completely ignored. This article will discuss four key HubSpot Inbound features that can help your business use the CRM to its fullest potential and achieve your revenue goals faster and more consistently.
Top HubSpot Inbound Features
1. Sales Hub Enterprises
Because HubSpot is primarily viewed as a CRM and marketing tool, its powerful sales hub features are largely disregarded. Taking advantage of the sales hub features help you to manage your sales pipeline efficiently, close more deals, and ultimately grow your revenue.
One of the essential features of Sales Hub is its contact management feature that allows you to capture, segment, and organize your leads easily. This advanced and simple arrangement of leads not only spares your sales team resources to channel into converting leads but also provides valuable insights into customer interactions that increase their conversion rates.
Another valuable feature of Sales Hub is its deal and pipeline feature that uses its unified data to create a visual representation of the sales process to guide the sales team to make quick and decisive actions. The feature also provides automated sequences, task reminders, and lead nurturing campaigns to improve productivity and efficiency further.
More recently, Sales Hub has offered a game-changing predictive lead-scoring feature that allows sales teams to prioritize leads based on their behavior and interests. The lead scoring system gives a score to each lead in your pipeline based on their pattern and level of interaction with the company. It uses feedback metrics like email open, click rates, and website visits to provide the score and let the sales team focus their efforts on higher-quality leads.
Playbooks are another important feature that allow you to generate a customized set of instructions for the sales reps to follow at different stages and touchpoints of the sales process. Playbooks help you drive marketing maturity by ensuring that every department working towards revenue generation is aligned with the same goals. It includes tasks, templates, and recommended actions that help sales and marketing teams to focus on what matters the most, improving both their results and efficiency.
2. Marketing Hub Enterprise
It is no surprise that HubSpot has an array of features that brings the best out of the efforts of any marketing team. It includes special features such as lead capture, email marketing, and automation, as well as analytics and reporting that covers all bases for your marketing efforts.
HubSpot inbound features also cater to large enterprises, like asset-based and account-based partitioning, that allow B2B businesses to organize their marketing efforts and target specific groups of customers.
Asset-based partitioning, for example, allows you to categorize your marketing content by types, such as blog posts, videos, and social media posts. Such detail and organization make tracking, managing, and repurposing content for different campaigns easier.
Account-based partitioning helps you segment customers by their interests and detail, which helps create targeted campaigns and personalize your content for specific groups of customers.
3. Service Hub
HubSpot provides a robust service hub that allows you to aggregate all your customer service functions in one place. It is designed to help you deliver excellent and customized customer support while nurturing your customers and building relationships along their journey. Using HubSpot's advanced service hub features helps drive customer loyalty and achieve marketing maturity faster without wasting resources.
The ticketing system stands out as it helps you organize and manage customer requests, inquiries, and related issues, which can easily compile and become a mess in large organizations. With the ticketing system, service reps can track the status of each ticket and communicate with customers directly within the platform.
In addition, the knowledge base feature helps to compile, publish, and update helpful content like FAQs regularly to support service reps and help customers find the information they need. Similarly, the chat functionality allows you to create chatbots and live chats in a few steps that quickly connect customers to your support.
These features enhance customer satisfaction and build lasting brand loyalty while streamlining your support process.
4. Analytics Tools
Perhaps, the biggest benefit of using an all-in-one tool like HubSpot is the immense and continuous data it allows you to collate in one spot. HubSpot has also built a suite of comprehensive tools to go along with this data that helps you analyze and make the best of them to gain a competitive edge and reach your revenue goals.
For example, the multi-touch attribute helps you understand which marketing channels and campaigns drive the most revenue and optimize your marketing efforts towards these channels for maximum impact.
In the same way, the adaptive testing feature uses artificial intelligence to conduct A/B tests on your campaigns and improve and optimize them before you roll them out.
These additional enterprise features are on top of HubSpot's analytic tools that create customizable reports highlighting key metrics like conversion rates, acquisition costs, and customer lifetime value.
Access to a reliable and encompassing analytic suite of tools is essential for any inbound effort. HubSpot's intelligence and analytic tools for enterprise help you to identify opportunities, make quick decisions, and streamline your processes, giving you an edge in the industry.
Use HubSpot Inbound Features to Achieve Marketing Maturity
Taking advantage of all the weapons in your arsenal has never been more important in an age where the market is saturated and customers have more options than ever. By taking advantage of HubSpot's inbound features to capture, organize, nurture, and convert leads and convert leads, you can streamline your sales process and increase your revenue quickly while improving customer satisfaction.
However, you may not always need every feature available on HubSpot. Take our marketing maturity assessment to learn how advanced your marketing efforts are and which HubSpot Inbound Features you need to focus on in your current stage of marketing maturity.