Ran Mullins By Ran Mullins • August 24, 2021

Should You Invest in the New HubSpot Operations Hub?

HubSpot is already well-known for its ability to align Marketing, Sales, Customer Service, and Content Management with four distinct yet unified “hubs'' in its data-driven CRM. It’s safe to say they've brought clean customer data, marketing automation, and user-friendliness together like no other product. 

If you're currently using one or more of HubSpot's Hubs, you're likely getting offers for the HubSpot Operations Hub™ and wondering if it's worth the investment. What does this new fifth Hub bring to the table, and how can it help meet your marketing KPIs?

The HubSpot Operations Hub Offers New Features

So, what is the HubSpot Operations Hub? HubSpot puts it this way: "to grow better, you need to run better." But with most technology, growing means outgrowing your processes and the technology that supports those processes. Essentially, the tools that got you to this point suddenly don't work as you scale. You take one step forward, two steps back.

HubSpot Operations Hub works to fix this by adding elements to your existing HubSpot CRM that help B2B technology companies meet their marketing KPIs consistently through automated and streamlined operations management.

This HubSpot Operations Hub provides some new and exciting features like:

  • Improved data sync tools that keep data up-to-date across applications in both directions.
  • Operations automation tools that are both flexible and dependable. These include but aren't limited to sales and marketing automation like lead rotation, territory management, post-sale hand-offs, and renewals.
  • Workflow generating tools automatically deliver the most up-to-date data to customer-facing teams at crucial steps in the workflow, so they're always working with the source of truth rather than yesterday's data when they first attempted outreach.
  • Free and premium plans that grow with you, so you can start small. As you max out existing limits on lists, reports, and workflows, then you can expand to meet business demands. 

How Marketers Use HubSpot Operations Hub

HubSpot's goal has long been to break down silos and unify departments, bringing to light the whole customer experience, not just a cross-section of it. And this is something B2B marketers want as well.

Marketing leaders like you recognize how mixed messaging, misaligned departmental objectives, and inaccurate customer data can destroy the customer experience. You work hard to meet your own marketing KPIs to generate those leads for sales. Those become customers who are then users of your B2B technology. Customer care then manages the questions, troubleshooting, and complaints.

There are a lot of places where things can break down. And breakdowns mean managers down to the front line are spending their time putting out fires rather than selling the customer on this fantastic B2B technology you offer.

Marketers are using the HubSpot Operations Hub to streamline operations, reducing the risk of these fires. Hand-offs are seamless. Notifications keep everyone up-to-date. Data is clean, accurate, and valuable.

The Benefits of HubSpot Operations

What do marketers love about the Operations Hub? Here's what we're hearing:

  • Improves how they measure and meet KPIs.
  • Offers third-party integrations you need to escape out-moded legacy systems that don't work together.
  • Has customizable and out-of-the-box reporting, so you can hit the ground running.
  • Comes with advanced security and permissions features.
  • Is scalable. Start small and upgrade as you grow, so you're never paying for more tools than you need.
  • Has lots of marketing automation, from data quality automation to two-way data sync to programmable workflows.

Relequint is a HubSpot Certified Marketing Partner. We can help you leverage HubSpot Operation Hub to optimize workflows, maximize resources, and delight customers with a positive online experience. Download our case study to see how we helped one B2B technology company deploy marketing automation and sales enablement to meet their marketing KPIs and earn 20X ROI.Rbookend2

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