Don’t fall prey to the common pitfalls that can derail your marketing automation strategy.

The shift today to digitally-driven interactions and purchases has made aligning sales with marketing even more critical.

Marketing automation not only makes your sales and marketing teams more agile, but it can also help you secure more qualified leads.

B2B marketing automation isn’t a modern miracle, but it certainly can be the answer to many of your marketing and sales challenges.

Marketing automation improves your content strategy by increasing conversion rates and providing a high return on investment.

For B2B technology companies, automation can be the key to an efficient and profitable marketing strategy.

Here are some tips focused on helping you generate more sales qualified leads without blowing your marketing budget.

Here are the metrics you should look at to evaluate marketing ROI, as well as how HubSpot, Marketo and Pardot compare in terms of analytics.

Here’s how to make the business case for a marketing automation platform that will give you the most bang for your buck.

If any of these four statements apply to you, it’s time to switch marketing automation platforms.