PPC has an important place as a component in inbound marketing.

You don’t become a thought leader by endlessly shouting into the void.

The goal for everyone in the company is strengthening and support your company’s role in the buyer’s journey from lead to prospect to sale to loyal customer.

Decision-stage content focuses on assurance and setting up a long, fruitful partnership between your company and the prospect.

Success in this stage comes from greater attentiveness to how buyers make their decisions and the specific questions they’re asking.

The awareness stage is all about informing the world of your company’s solutions and matching those with the problems your ideal prospects have.

Restructuring B2B sales should be about supporting the strengths of your employees.

The one-size-fits-all sales pitch is dead and in its place the Swiss Army knife of personalized inbound has arrived.

With all the information available, buyer personas paint a clear picture of whom you’re trying to attract and convert.

Content marketing is one of those things and B2B, though a bit slow to adopt it at first, has widely embraced it in recent years.