B2B marketers are willing to allocate funding to their content marketing budget, but the average amount may not be enough.

Three steps to writing your editorial mission statement include identify your target audience, communicating how your service will help, and figuring out what you will create.

As the B2B world has gotten wise to the benefits of content marketing, balancing that part of the budget has taken on even greater importance.

As the B2B world has gotten wise to the benefits of content marketing, balancing that part of the budget has taken on even greater importance.

It’s no longer acceptable to simply recognize a problem and onboard a third party to solve it.

Go with the agency that defines a clear strategy that you could not have created in-house.

Self-assessment is the key to improvement, but it doesn’t mean you have to do all the improving yourself.

Having a quality ghostwriter at your inbound agency on retainer will lessen the stress of crafting keystone content.

Your ultimate goals must be their goals and they must recognize that their success is directly and inextricably tied to your own.

You need a marketing agency to write, speak, and act in your voice.