Success in this stage comes from greater attentiveness to how buyers make their decisions and the specific questions they’re asking.

The awareness stage is all about informing the world of your company’s solutions and matching those with the problems your ideal prospects have.

SEO brings the traffic to the site, and then it’s up to the content and the site itself to capitalize on the attention.

Differentiating and properly nurturing your MQLs and SQLs is as easy as reciting your ABCs.

As a manufacturer, you can’t ignore the inbound marketing elements of lead nurturing and customer retention.

You can’t be psychic, but with the help of proper engagement and analytics, you can get pretty close to it.

The name of the game is nurturing these leads, which implies having patience and applying a gentle touch to your email marketing efforts.