To succeed in B2B technology, the marketing team must deliver a steady stream of high-quality leads to sales.

Your website is your home base, so the amount of traffic it receives and what happens once your visitors arrive is critical to B2B marketing success.

Learn the four KPIs every B2B technology company should track and how to establish realistic benchmarks for each.

Here are the tell-tale signs that your current KPIs aren’t helping you generate sales qualified leads.

Knowing whether you’re meeting industry benchmarks could be the difference between settling for good enough and reaching your company's full potential.

Bloated lead numbers and chased dead ends make it harder to meet your marketing KPIs. Learn how to more efficiently turn MQLs into SQLs.

Here’s how to make the business case for a marketing automation platform that will save time, increase efficiency, and boost revenue.

Now, more than ever, collaboration between sales and marketing is critical, especially for B2B companies.

A personalized sales funnel optimizes relevance, timing, and even personal preference to meet marketing KPIs throughout the funnel.

Understanding how your B2B marketing campaigns are actually performing lets you see which campaigns are driving ROI and which ones are dead weight.