If your B2B tech company’s goal is to generate leads and achieve growth, it’s time to learn how to use attribution and distribution.

For B2B technology companies, automation can be the key to an efficient and profitable marketing strategy.

Here are some tips focused on helping you generate more sales qualified leads without blowing your marketing budget.

Here are the metrics you should look at to evaluate marketing ROI, as well as how HubSpot, Marketo and Pardot compare in terms of analytics.

Here's what you get for what you pay when it comes to three major platforms: Marketo, Pardot and HubSpot.

If analyzing the results of your B2B campaigns is a sticking point for you, here's how to make sure it gets done.

📈 Most of the time, you can’t solve Quality Score issues from the Google AdWords interface — you have to do some additional digging.

Potential improvement from analytical insights is too great to ignore and all but required for modern B2B marketing.

Integral to the inbound process is a constant cycle of improvement that comes from gleaning actionable insights from your content’s performance.