Transforming the Brand Identity of Blue Ash, Ohio

Through Comprehensive Strategy and Execution

Blue Ash, a city known for its thriving business environment and quality of life, sought to redefine its brand identity to attract further investment and community engagement. Partnering with Relequint, the aim was to create a brand as vibrant and multifaceted as the city itself.

Objective

The central goal was to represent Blue Ash as not only a great place to do business but also a vibrant community for living, capturing its essence and delivering it in a way that resonates with both residents and potential investors.

Strategy and Execution

Buyer Persona Definition: Utilizing market research, Relequint identified key target audiences, ranging from small business owners to families considering relocation, thereby tailoring the brand messaging to speak to these diverse groups effectively.

Brand Strategy and Positioning: A Brand Mantra Workshop crystallized the core narrative of Blue Ash, focusing on community, opportunity, and lifestyle.

Brand Visualization: A meticulously designed brand identity, along with a robust set of brand guidelines, was developed to encapsulate the city’s new narrative and values.

Digital Presence: A new website, user-friendly and feature-rich, was developed to serve as the cornerstone of Blue Ash's digital identity.

Physical Presence: The project extended to physical spaces, including signage throughout the city and the design of trade show booths for investment events, all aligned with the new brand identity.

Sales Enablement: To equip the City’s Economic Development team, sales enablement materials were developed. This included pitch decks, FAQs, and other collateral to articulate the benefits of living and doing business in Blue Ash.

Results

Since the rebrand, Blue Ash has seen a significant increase in business inquiries, as well as heightened community engagement, contributing to a virtuous circle of growth and satisfaction among both residents and business owners.

Executive Testimony

"We were astounded by how Relequint's rebranding efforts captured the essence of Blue Ash. Their holistic approach has not just updated our look but redefined how we communicate who we are," says the City Manager of Blue Ash.

Conclusion

Relequint’s comprehensive branding strategy has successfully repositioned Blue Ash as a compelling destination for both business and lifestyle. Through a blend of insightful strategy and flawless execution, the City of Blue Ash now boasts a brand identity as dynamic and promising as its future.