--- title: City of Blue Ash description: Discover how Relequint transformed the brand identity of Blue Ash, Ohio, attracting investment and community engagement. Through a comprehensive strategy and execution, the city now boasts a vibrant and multifaceted brand. image: https://relequint.com/hubfs/HERO_FEATURE.jpg --- # City of Blue Ash Transforming the Brand Identity of Blue Ash, Ohio Through Comprehensive Strategy and Execution Blue Ash, a city known for its thriving business environment and quality of life, sought to redefine its brand identity to attract further investment and community engagement. Partnering with Relequint, the aim was to create a brand as vibrant and multifaceted as the city itself. --- ## Objective The central goal was to represent Blue Ash as not only a great place to do business but also a vibrant community for living, capturing its essence and delivering it in a way that resonates with both residents and potential investors. --- ## Strategy and Execution Buyer Persona Definition: Utilizing market research, Relequint identified key target audiences, ranging from small business owners to families considering relocation, thereby tailoring the brand messaging to speak to these diverse groups effectively. Brand Strategy and Positioning: A Brand Mantra Workshop crystallized the core narrative of Blue Ash, focusing on community, opportunity, and lifestyle. Brand Visualization: A meticulously designed brand identity, along with a robust set of brand guidelines, was developed to encapsulate the city’s new narrative and values. Digital Presence: A new website, user-friendly and feature-rich, was developed to serve as the cornerstone of Blue Ash's digital identity. Physical Presence: The project extended to physical spaces, including signage throughout the city and the design of trade show booths for investment events, all aligned with the new brand identity. Sales Enablement: To equip the City’s Economic Development team, sales enablement materials were developed. This included pitch decks, FAQs, and other collateral to articulate the benefits of living and doing business in Blue Ash. --- ## Results Since the rebrand, Blue Ash has seen a significant increase in business inquiries, as well as heightened community engagement, contributing to a virtuous circle of growth and satisfaction among both residents and business owners. --- ## Executive Testimony "We were astounded by how Relequint's rebranding efforts captured the essence of Blue Ash. Their holistic approach has not just updated our look but redefined how we communicate who we are," says the City Manager of Blue Ash. --- ## Conclusion Relequint’s comprehensive branding strategy has successfully repositioned Blue Ash as a compelling destination for both business and lifestyle. Through a blend of insightful strategy and flawless execution, the City of Blue Ash now boasts a brand identity as dynamic and promising as its future. ![Kinettix+Case+Study+by+Relequint-1](https://relequint.com/hubfs/Kinettix+Case+Study+by+Relequint-1.png) ### B2B Technology Case Study Learn how Relequint helped Kinettix increase their organic sessions by 132% YOY and deliver a 20x marketing ROI. [ Download Now ](https://info.relequint.com/kinettix-case-study) [![LOGO_RELEQUINT_REVERSED-1](https://relequint.com/hs-fs/hubfs/LOGO_RELEQUINT_REVERSED-1.png?width=300&height=108&name=LOGO_RELEQUINT_REVERSED-1.png "LOGO_RELEQUINT_REVERSED-1")](https://relequint.com) **ABOUT RELEQUINT ** Drawing on many years of experience working with top global B2B companies across a variety of industries, Relequint works closely with our clients to achieve measurable business results with our brand strategies. Our team includes a number of seasoned experts spanning many facets of marketing, including: brand strategy; digital marketing strategy; inbound content marketing;  marketing automation and CRM integrations; marketing analytics; website design and development, and much more. **[Services](https://relequint.com/services)** **[Industries](https://relequint.com/industries)** **[Growth Catalyst Framework™](https://relequint.com/approach/growth-catalyst-framework)** **[Service Philosophy](https://relequint.com/approach/service-philosophy)** **[Working with Us](https://relequint.com/approach/working-with-us)** **[Contxt Blog](https://relequint.com/blog)** **[Insights](https://relequint.com/insights-overview)** **[Careers](https://relequint.com/profile/careers)** [ CONTACT FORM ](https://www.relequint.com/contact-us) [**](http://linkedin.com/company/relequint) [**](http://twitter.com/relequint) [**](http://facebook.com/relequint) [![LOGO_RELEQUINT_REVERSED-1](https://relequint.com/hs-fs/hubfs/LOGO_RELEQUINT_REVERSED-1.png?width=300&height=108&name=LOGO_RELEQUINT_REVERSED-1.png "LOGO_RELEQUINT_REVERSED-1")](https://relequint.com) **ABOUT RELEQUINT ** Drawing on many years of experience working with top global B2B companies across a variety of industries, Relequint works closely with our clients to achieve measurable business results with our brand strategies. Our team includes a number of seasoned experts spanning many facets of marketing, including: brand strategy; digital marketing strategy; inbound content marketing;  marketing automation and CRM integrations; marketing analytics; website design and development, and much more. [ CONTACT FORM ](https://www.relequint.com/contact-us) [**](http://linkedin.com//company/relequint) [**](http://twitter.com/relequint) [**](http://facebook.com/relequint) **[SERVICES](https://relequint.com/services)** [InboundOut™ Solutions](https://relequint.com/services/inbound-outbound-solutions) [Strategic Growth Retainers](https://relequint.com/services/strategic-growth-retainers) [Complex Projects](https://relequint.com/services/complex-projects) [Digital Support Contracts](https://relequint.com/services/digital-support-contracts) **[INDUSTRIES](https://relequint.com/industries)** [B2B Technology](https://relequint.com/industries/b2b-technology) [B2B Healthcare](https://relequint.com/industries/b2b-healthcare) [B2B Manufacturing](https://relequint.com/industries/b2b-manufacturing) [Other Industries](https://relequint.com/industries/other-industries) **APPROACH** [Growth Catalyst Framework™](https://relequint.com/approach/growth-catalyst-framework) [Service Philosophy](https://relequint.com/approach/service-philosophy) [Working with Us](https://relequint.com/approach/working-with-us) **[INSIGHTS](https://relequint.com/insights-overview)** [Contxt Blog](https://relequint.com/blog) [Pull Webinar Series](https://relequint.com/insights/webinars) [Pull Quarterly Journal](https://relequint.com/insights/pull-quarterly-journal) [Grow Annual Publication](https://relequint.com/insights/grow-annual-publication) [Case Studies](https://relequint.com/insights/case-studies) [Whitepapers & Guides](https://relequint.com/insights/whitepapers-guides) [Tip Sheets](https://relequint.com/insights/tip-sheets) **PROFILE** [Testimonials](https://relequint.com/profile/testimonials) [Company Background](https://relequint.com/profile/company-background) [Leadership](https://relequint.com/profile/leadership) [Values](https://relequint.com/profile/values) [Careers](https://relequint.com/profile/careers) [**+1 800.215.1006**](tel:+18002151006) [**+1 212.389.6255**](tel:+12123896255) **Relequint HQ **16 Madison Square West, Fl 12 New York City, NY 10010 [ HubSpot Certified Marketing Partner ](https://hubspot.com/?__hstc=21858660.a3946bb0fff25ec3731d000451f1a058.1601904629346.1601909382122.1601915819488.3&__hssc=21858660.1.1601915819488&__hsfp=758666351) Copyright ©2026 Relequint LLC. 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