An Integrated Brand Evolution
Articulating a Sophisticated, Unified Identity for a Pioneering Independent Fresh Food Sales Agency.

Epic Sales Partners, a national leader in the independent fresh food sales industry, has a rich history of nurturing profound relationships with food manufacturers and retailers, both nationally and locally. Emerged from the fusion of four illustrious grocery agencies—Maher Marketing, Premier Sales Solutions, Frontier Food Brokerage, and MPF Sales and Marketing—Epic Sales Partners, with more than 35 years of consolidated experience, provides a reliable route to growth for fresh food manufacturers by leading sales across various food industry channels.

"You have effectively assisted us in developing a brand structure that caters to the diverse requirements of multiple prospects while preserving the strong brand reputation we currently have for Kinettix Field Services."

— Kinettix CEO, during the brand architecture reveal

To align with the changing market dynamics and articulate their strategic vision, Epic Sales Partners acknowledged the need for an all-inclusive brand transformation. This complex task was entrusted to Relequint, a respected B2B branding agency, which was commissioned to develop a cohesive, sophisticated brand identity encompassing Epic Sales Partners' diverse services.

Before delving into the rebranding process, Epic Sales Partners' leadership team participated in Relequint's proprietary Brand Mantra Workshop. This crucial stage involved comprehensive positioning and messaging exercises that laid the groundwork for the brand transformation.

Subsequent to the workshop, the strategic brand voice named ONE Epic was crafted. This voice was meticulously designed to bolster the agency's position and simultaneously strengthen its geographic business units—Epic West, Epic Central, and Epic East. The establishment of this voice resulted in a well-rounded brand architecture, a robust positioning platform, and a detailed three-year brand roadmap.

Further steps incorporated the construction of corporate narratives and tailored messaging, clearly articulating Epic Sales Partners' Purpose, Vision, and Mission. Corresponding narratives for business units were also created to elucidate their distinctive roles and alignment with the overall corporate identity.

Relequint concurrently redesigned the brand's visual representation, updating the logo to incorporate a refined color scheme reflective of the agency's diverse services. The visual transformation extended to the creation of an updated visual identity system and comprehensive brand guidelines, ensuring consistency across platforms.

The digital representation of Epic Sales Partners underwent a significant metamorphosis with a comprehensive website redesign. The reimagined site mirrored the brand's maturity, offering user-friendly navigation and detailed service information.

The visual changes were also translated to the physical space. The office interiors were redesigned, focusing on modernity and professionalism, reflecting the new brand ethos. Furthermore, the employees' apparel was updated to incorporate the new branding elements, enhancing brand representation during industry events and fostering unity within the organization.

In summary, the well-orchestrated brand transformation led by Relequint symbolizes a strategic, integrated approach that repositions Epic Sales Partners at the forefront of the independent fresh food sales sector. This comprehensive brand evolution has not only established a sophisticated identity for Epic Sales Partners but has also outlined a strategic pathway for its continued growth and innovation.