Relequint’s Branding of New York Blood Center Enterprises' Case Statements

New York Blood Center Enterprises (NYBCe), a leading nonprofit in the healthcare sector, engaged Relequint to redefine and elevate their case statements. The primary challenge was to clearly articulate the organization's mission and impact, thereby encouraging more partnerships, donations, and stakeholder engagement.

Objective

To strategically overhaul NYBCe's case statements in a way that aligns with its organizational values and mission, while enhancing its appeal to a diverse audience of donors, partners, and other stakeholders.

Strategy and Execution

Relequint began by conducting an in-depth review of NYBCe’s existing communications, objectives, and stakeholder personas. Armed with this understanding, they proceeded to redefine the case statements with the following elements:

Brand Messaging Manual: A comprehensive guide that lays the groundwork for consistent, impactful storytelling across platforms.

Target Audience Personas: Profiles of key stakeholder groups, enabling targeted messaging.

Strategic Narratives: Developed distinct narratives for various stakeholder groups, tailored to resonate emotionally and rationally.

Design Aesthetics: A new visual language was created, balancing the gravitas of NYBCe’s mission with the modernity it strives for.

Deliverables

Refined Case Statements: Created with a resonant tone and coherent messaging for specific stakeholder groups.

Visual Elements: Icons, infographics, and imagery that bolster the narrative.

Supporting Collateral: Brochures, digital presentations, and other collateral designed to supplement the case statements.

Results

The rebranded case statements have been met with enthusiasm from both long-term and potential stakeholders, leading to increased engagement levels across the board. More importantly, NYBCe reports a measurable uptick in donor commitments and partnerships, attributing it directly to the effectiveness of the new case statements.

Executive Testimony

"The impact of our collaboration with Relequint is palpable. Their work on our case statements has truly enabled us to convey our mission in a compelling manner, fostering increased engagement from our diverse stakeholder base," commented NYBCe's Elisabeth Scaffaldi.

Conclusion

Relequint's strategic approach to NYBCe's case statements has resulted in a dynamic tool that not only encapsulates the organization's mission but also drives stakeholder engagement to new heights. The success of this initiative underscores the value of investing in well-crafted, strategic communications, especially for organizations in mission-critical sectors like healthcare.