Here’s why B2B customer reviews matter, and how companies can put reviews and testimonials to work to attract new prospects.

HubSpot’s new flywheel model and Service Hub offering is poised to disrupt the traditional sales funnel.

Here’s a detailed look at why B2B marketers need to consider making a switch to an all-in-one platform instead of keeping marketing functions siloed.

Is Pardot really the best marketing automation solution for B2B companies that use Salesforce?

We’ve done the research on Marketo and broken down its history and pros and cons for you.

What is HubSpot all about, and is it right for your company? Here’s a primer.

Which marketing automation features should you be using to dramatically transform your B2B business and maximize your ROI? Here are three of our picks.

These integrations are critical to making the most of your marketing automation platform.

Follow these six tips for easing the pain of switching marketing automation platforms

Don’t make the switch to a new marketing automation platform without asking these questions first.