Marketing automation improves your content strategy by increasing conversion rates and providing a high return on investment.

For B2B technology companies, automation can be the key to an efficient and profitable marketing strategy.

Here are some tips focused on helping you generate more sales qualified leads without blowing your marketing budget.

Here’s how to make the business case for a marketing automation platform that will give you the most bang for your buck.

If any of these four statements apply to you, it’s time to switch marketing automation platforms.

Here's what you get for what you pay when it comes to three major platforms: Marketo, Pardot and HubSpot.

Here’s a detailed look at why B2B marketers need to consider making a switch to an all-in-one platform instead of keeping marketing functions siloed.

Is Pardot really the best marketing automation solution for B2B companies that use Salesforce?

We’ve done the research on Marketo and broken down its history and pros and cons for you.

What is HubSpot all about, and is it right for your company? Here’s a primer.